Upskillist Back to School
Upskillist is a global online learning platform that offers industry-focused courses in fields such as technology, design, business, marketing, and personal development. It provides flexible, self-paced learning with expert-led video lessons, practical assignments, and live mentoring sessions. The platform aims to help learners build job-ready skills and advance their careers through accessible, affordable education. Upskillist serves students and professionals across more than 180 countries with a wide range of certification programs. Its mission is to make high-quality education accessible to anyone looking to upskill or transition into a new career.
Active Users with Monthly Subscription
Developed a Back-to-School visual direction aligned with Upskillist's brand identity while creating a campaign-specific promotional experience.
Designed the landing page with messaging tailored to active users.
Structured the page to prominently highlight the high-value annual upgrade offer and strengthen the value proposition.
Refined the page layout and content hierarchy to improve clarity, readability, and conversion flow.
Implemented scroll-depth tracking to measure user engagement and identify opportunities for optimization.