Upskillist Black Friday 2025
Upskillist is a global online learning platform that offers industry-focused courses in fields such as technology, design, business, marketing, and personal development. It provides flexible, self-paced learning with expert-led video lessons, practical assignments, and live mentoring sessions. The platform aims to help learners build job-ready skills and advance their careers through accessible, affordable education. Upskillist serves students and professionals across more than 180 countries with a wide range of certification programs. Its mission is to make high-quality education accessible to anyone looking to upskill or transition into a new career.
Inactive & Cancelled Users
Developed a Black Friday visual direction aligned with Upskillist's brand identity while creating a campaign-specific promotional experience.
Designed the landing page with messaging tailored to cancelled and inactive users to encourage reactivation.
Structured the page to prominently highlight the Lifetime Access discount offer and strengthen the value proposition.
Refined the page layout and content hierarchy to improve clarity, readability, and conversion flow.
Implemented scroll-depth tracking to measure user engagement and identify opportunities for optimization.