Yougami
Yougami is on a mission to mold each young individual into a future-ready powerhouse. Their approach goes beyond textbooks, focusing on holistic development and practical skills that truly matter. They empower students to thrive, innovate, and lead with confidence. Yougami offers comprehensive programs, including a 6-8 week course that equips students with essential life skills in areas like finance, communication, and problem-solving. Additionally, they celebrate the unstoppable energy and creativity of Gen Z trailblazers through their “20 Under 20” initiative.
Yougami caters to today’s youth—those eager to thrive, innovate, and lead with confidence.
Yougami encountered challenges in effectively communicating its brand image to the younger demographic and educational institutions, resulting in a considerable level of uncertainty regarding its range of products and services.
Our strategy was designed to authentically reflect the youthful essence of the brand in order to resonate with the younger audience, while also maintaining a professional image to establish credibility with school administrators. Central to this approach was the development of targeted content aimed at fostering trust and driving conversions. Additionally, we carefully tailored product plans to effectively address the distinctive needs of various customer segments, taking into consideration their specific pain points.
Developed a style that emphasizes the youthful essence of the brand while upholding a professional tone to effectively engage school administrators and parents, who are key stakeholders.
Implemented a conversational approach in both content and design to better resonate with the target audience.
Restructured features as customer-centric benefits to address their needs and concerns.
Designed the product cards effectively, facilitating comparison for the users.
Emphasized social proof to establish trust with school administrators and parents, the primary stakeholders.
Optimized page structure to enhance conversion rates and overall brand recognition.